Appreciative Inquiry for the Evolving Coach: Unleashing the Positive Core

Coaching is more than a profession—it is a way of being!

In a world hungry for connection, courage, and coherence, professional coaching is evolving beyond tools and techniques—toward transformation born from within. Appreciative Inquiry for the Evolving Coach :Unleashing the Positive Core doesn’t just invite readers, it ignites a spark of inspiration, showing the transformative power of AI as a framework for awakening strengths, amplifying potential, and generating lasting change.

Blending theory, research, and practice, Dr. Kathy Norwood and Dr. Mary Ann Burke—co-founders of the ICF-accredited Coaches {R}evolution™ Academy—offer a unique integration of academic rigor and lived experience. Through decades of teaching, research, and coaching across diverse systems, they reveal how Appreciative Coaching expands human potential and redefines what it means to lead, learn, and live appreciatively.

Structured in three parts, the book guides readers through an intentional process of evolution:

• Part I: Foundations and Mindset of Appreciative Coaching explores the principles, history, and mindset that anchor AI as both science and art.
• Part II: The 5-D Cycle in Practice brings Define, Discover, Dream, Design, and Destiny to life through stories, reflective exercises, and coaching applications.
• Part III: Living and Sustaining an Appreciative Way of Being invites readers to embody presence, coherence, and resonance—coaching from the inside out.

With {R}eflect & {R}ise practices, case studies, and tools for immediate use, Appreciative Inquiry for the Evolving Coach bridges scholarship and soul. It is not just a guide, but a practical companion, equipping coaches, educators, and leaders with the tools they need to apply AI in their practice and lead a life grounded in strengths and purpose.

More than a framework, this is an invitation to join a movement that welcomes all who are passionate about personal growth and transformative coaching. To live appreciatively. To coach courageously. To unleash the positive core within yourself and in the lives you touch.

This book is perfect for . . .

Coaches, coach educators, leaders, educators, HR and OD professionals, therapists integrating coaching, trainers, consultants, and anyone seeking a strengths-based, evidence-based approach to personal and organizational transformation.

“Beautiful writing, clear descriptions, and a wonderful addition to the appreciative inquiry/appreciative coaching canon.”
Sara L. Orem, PhD
Author: Appreciative Coaching: A Positive Process for Change

“The essential blueprint for coaching in turbulent times. This is the book to take your coaching practice to the next level, igniting powerful action and impact!”
Katrina S. Rogers, PhD, President Emerita
Professor, School of Leadership Studies
Fielding Graduate University

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